I was going over the list of comics currently I follow the other day when I noticed something that surprised me: most of them were Marvel books. Given the quality of stories Marvel and DC are putting out right now I guess that makes perfect sense. Marvel's done a good job at cultivating a crop of very talented writers like Johnathan Hickman, Jason Aaron, and Matt Fraction, and the company's recent Marvel Now initiative is giving them the opportunity to explore some new and ambitious ideas. DC, in contrast, is now 18 months into their "New 52" and with a few exceptions it's going about as smoothly as one might expect of a drastic and desperate move dripping of editorial mandate.
But even if the current runs of
New Avengers, Hawkeye, and
Thor, God of Thunder are leagues ahead of any of DC's non-Scott Snyder output, I still continue to think of myself more of a DC guy than a Marvel one. It's not just because of the characters -- Batman may be the best superhero out there but Captain America and Spider-Man aren't exactly slouches either. Instead, it's because I think at its core DC's characters are better suited to the cyclical nature of the comics medium, whether the company actually realizes this or not.
While companies like Image and Dark Horse have become established players in the comics industry, when it comes to superheroes DC and Marvel still dominate the market. And as much as the two companies have tended to mimic and/or
blatantly rip off each other over the years, they also possess some fundamental differences. When DC started making superheroes, their characters existed mostly in isolation from one another. As a result, the heroes in their stories tended to be more archetypal. Superman is not just another flying hero: he is
the Flying Hero, defending his world from the superhuman forces that threaten it. Over time some of them intermingled and formed groups like the Justice Society of America, but those interactions were treated as a Big Deal, and when the continuity errors that arose from each series working on its own resulted in the establishment of the multiverse that was a Bigger Deal.
Marvel, in contrast, was built in the '60s and in many ways stood as a response to DC's style. For one thing, the company's creations were part of a unified world from the outset; seeing Green Lantern decide to take down Two-Face is rather odd but in Marvel's New York it's common to have The Falcon accidentally run into Daredevil or assist Iron Man. But more importantly Stan Lee, Jack Kirby, and the other Marvel pioneers chose to highlight the human issues and struggles their superpowered creations would face. Spider-Man was an empowered crimefighter but he was also a teenager struggling to balance his school, home and costumed life, and the Fantastic Four dealt with the same sort of family bickering the readers would, albeit while simultaneous fighting Doctor Doom. At times these attempts to develop their characters veered into soap-opera, but overall Marvel put more effort into humanizing their heroes and trying to make them relatable.
On the surface then, it would seem that Marvel's strategy should put it into the lead. After all, who doesn't like well-developed characters? Unfortunately, there exists one massive flaw at the center of the superhero comic genre:
it's always stuck in the second act. Sure some creator-owned heroes or minor characters can get a satisfying payoff to their stories. But characters like Superman or the Hulk are too popular for their companies to let come to an end, and so their tales can never actually reach a conclusion. Writers can still tell great stories with even the longest-running superheroes. Yet any major change to the status quo can and likely will just be retconned later, resulting in long-term narratives that are choppy when they should be smooth and organic.
And it is here that Marvel's efforts to keep their heroes grounded actually comes back to bite them. The more you try and make a superhero realistic, the more frustrating it is when that hero is faced with a never-ending number of setbacks that stop them from achieving any real resolution. The sheer longevity of most mainstream superheroes only adds to this problem. Audiences grumble all the time that shows like
The Office have run out of ideas and are going in circles. That series will have 200 episodes; Spider-Man has
starred in over 1,000 comics by now, and that number doubles when you include all of the other comics he appears in. Having Peter Parker continue to face essentially the same problems he has had since the '60s (rather than deciding that, if he's truly that worried about putting his loved ones in danger, there's a thousand different ways he could fight crime
without roaming New York in a mask) only serves to call attention to his stories' fictional nature, and the editorial constraints that ensure that the reader will never see any real change.
Of course DC has to deal with these same issues. It's not as though Bruce Wayne is going to suddenly exchange his cowl for some therapy sessions. But the difference in how DC approaches its characters minimizes how problematic this narrative repetition is. If Marvel's heroes highlight their humanity, DC's lean closer towards gods and archetypes, which makes it easier to fit them into cyclical and modular comic stories. Whenever Hal Jordan fights Sinestro or Batman tracks down the Riddler, the specific plot and context is important and can be quite compelling. But ultimately their battle boils down to something primal, a contest between clashing wills and ideals. Because of this, DC's storytelling emulates the mythologies of old to a degree. The characters have a multitude of adventures and challenges, but the specific ordering of each event can be somewhat fluid; what matters is the essence of the story, not the details.
The strength of this attitude can be seen in the popularity of DC's "Elseworld" series, which take place outside the company's main continuity. Marvel has several alternate universe books and "What If" one-shots, but with the exception of their Ultimate Universe these books are mostly novelties. On the other hand, some of DC's most popular storylines are ones that technically never take place.
The Dark Knight Returns. Red Son. All-Star Superman. Kingdom Come. Each of these works benefit greatly from the reader's knowledge of the characters' history and continuity. What makes them work however, is how these stories stay true to the core and ideal of their heroes even as they approach them from a new angle.
At the end of the day it's still the strength of the story and the writing that matters. I love and enjoy well-done Marvel plotlines and turn a cold shoulder to muddled and contrived DC ones (again, see most of the New 52). But as superheroes become bigger part of mainstream pop culture, it's important to look at the medium they first sprang from, and to understand the challenge in balancing the demand for more stories with the (often competing) demand for good ones.